A few days ago Israel broadcast a few ads in American TV with the message that the children of Israelis in America should come to Israel. There is nothing special in the campaign, yet it was badly received. Ireland is also trying to attract Irish descendantsa do all Eastern European countries. Hungary will extend Hungarian citizenship to my Israeli born children and it has extended Hungarian citizenship to all Hungarian speaking people living in foreign countries.
One Israeli ad depicted a New York couple, an Israeli woman identified as "Dafna" and her apparently American Jewish hipster boyfriend; he's oblivious that she is in mourning because it's Yom Hazicaron, Israel's day of remembrance for fallen soldiers and victims of terrorism. The voice-over at the end says "They'll always stay Israelis. Their spouses won't always understand what it means. Help them come back to Israel."The reaction of American Jewish Organizations was nothing but seismic: "Outrageous and insulting message". The campaign was immediately pulled. Yet the message, a most watered down version of Zionism, is not directed to rooted American Jews but to recent Israeli emigrants, and does not mention the word Zionism or any heavy idea behind. It shows nostalgy, sentiment, grandmothers fretting. Zionism, with its view that the Galuth is unsustainable in the long term, is tabu for American Jews. Even in a diluted, soft version. They are not ready yet to face Zionism or - in my opinion - reality.